Presentation by Yvonne “V” Young of SincereSocial
Social media is networking, sales, customer service and more. You’re building relationships.
- Customer service through social media is a great way to reach out to your customers.
- Listen more than you speak.
- Give other people credit for ideas
- You’re talking to real people.
Who are you?
- Are you a person?
- A business?
- A prospective employee?
- A customer?
Consider your time and money budget
- If you can invest more time, you can save money.
Most popular social media sites
- Facebook, linkedin, twitter, google+, pinterest, Youtube
Most important sites for B2B
- LinkedIN Twitter, Facebook
Most important for B2C
- Facebook, Pinterest, Twitter
Google+
- requires a business page
- you can’t pay to be noticed, unlike Facebook
- people on Google+ aren’t really looking for businesses
- helps your SEO
- adds reliability to your sitesites show up in searches
Getting started
- don’t bite off more than you can chew
- set a schedule
- budget time every day
- Use tools to help manage
Tips and Tricks
- Don’t half-ass it
- Use quality graphics
- Fill out everything
- Put important links in every profile; make sure people can find you on the network they prefer
- Use a well-written bio with correct grammar
- Be consistent
- Be kind
- 1.11 billion users
- Pay to play
- Great content helps retain followers
- Views depend on how intensely users want your content, and how much you spend
- 500 million users
- Requires more content/posts
- Quality content is key; every single post needs to be good
- The second heaviest time commitment (after Pinterest)
- Most limited characters/post
- Easiest to do without paying money
- does have promoted posts etc. which cost money; not necessary to be effective
- 225 million users
- Used primarily by people looking to connect with businesses
- Money is required to reach some people
- Requires a personal touch
- Very hands-on approach, like cold calling, building connections, building groups
- Company pages add to company reliability
- 48.7 users
- No $$ needed
- Requires lots of photos/graphics; great for people with shops with actual goods
- Most time consuming network
- Content is key both in terms of quality of content and number of posts. You have to have professional-quality photos to compete.
- 5 posts a day with pictures is pretty standard to get some traction
- No need at this time to do the business Pinterest for most uses
Key points for all social media
- Graphics are key. People like photos. More interaction, sharing. Videos are also great, but are second to photos.
- Be generous in your content. Praise others give thanks, share things important to audience.
Tools to help you out with Social Media
- HootSuite; can schedule posts.
- Sendible; doesn’t make you pay $ for data; can schedule posts.
- Twitter tools – Manage Flitter (followers, etc)
- Blog tools – built-in WordPress Apps, Jetpack; Networked Blogs
- #1 tool: Smart Phone – saves you time, effort, worry. Can check for updates
Questions:
Is there a tool to manage followers with Facebook?
- Great analytics, but no way to manage individual followers as well as with Twitter.
How do you follow good content and filter noise?
- Twitter – difficult. There is a lot of noise and it can be like wading through a river, you catch what you can. Only way to manage is to manage who you follow.
Tools to post to Facebook:
- SharePress
- Publicize (Part of Jetpack)
How do you determine where to be? How do you determine where your customers are?
- type of products
- customer income level
- how much time do customers have to devote to social media
How can you find broad trends, identify customers, analytics
- Hootsuite and Sendible have analytics
- Raw data on pretty much every network but Twitter
- There are tools that will look at this: there are several, but cheapest is $500/month
- WordPress plugin that can help: Social Metrics
- Someone suggested Sumall
How do you know if you have the “right” followers – actual customers
- They are engaged, they are commenting and sharing
- If that isn’t happening, you need to change how you’re doing things
- Don’t worry so much about having the right followers but instead focus on your message
If you are targeting Spanish-speaking customers, you need to engage in social media in Spanish as well as English
Facebook Geotargetting
- Playing around with it, seems to work somewhat, appear to be some bugs still. Might be worth trying if you have content that is relevant to only one location
Posting personal content on business sites
- Depends on who you are and what kind of personality you are trying to convey
- Will customers expect you to be professional or casual?
- Social media is a party; your posts are your outfit, how you want people to feel about you
- The posts and images need to be indicative if someone walked into a physical location; if there is no physical location, decorate your sites as if you did
Promoted/sponsored posts
- You run a risk of negative feedback so be careful
- If a promoted post doesn’t run too long they can be useful
- Most promoted posts are for engagement only
- If you have a good following, a promoted post is a good idea
Asking for reviews
- You can ask, and if you don’t pressure the customer, they will often do so
- Reviews, especially Google reviews, help with SEO