Building an Information Structure for your WordPress Site

This is part two, of a seven-part presentation series, structured to support those new to WordPress. The goal is to provide a contiguous set of WordPress Meetups designed to help attendees gain the skills to build and use a WordPress website. This series was developed in cooperation with the Four Points Chamber of Commerce.

This beginner’s session discusses how to plan your WordPress site and build it’s information architecture — your site’s navigation — to match that plan. This presentation will focus on the difference between a ‘Page’ and a ‘Post’, and how to use ‘Categories’ and ‘Tags’ to build your navigation structure.

We will also review how to use the WordPress linking strategy to give the search engine spiders clear and distinct paths to follow that will improve your site’s search engine rankings. The session closes with how to use a site maintenance schedule to keep your online business on track and making money. Bring your laptops and your questions! Rich Plakas will lead this class.

This is the second in a series of seven sessions designed to support those new to WordPress. The goal is to provide a contiguous set of WordPress Meetups designed to help attendees gain the skills to build and use a WordPress website. This series was developed in cooperation with the Four Points Chamber of Commerce. This session was first presented in August 2013 under the title of Sensible Site Navigation —Building an Information Structure and is being repeated based on membership requests

Building the information structure of  your WordPress site keeping the end in mind

Just because the WordPress features give you the capability to set up a complete WordPress site in 30-minutes doesn’t mean you should.

It is easier to do it right the first time then go back and rework, restructure. The great news is that Word- Press is such a powerful tool, changing your mind, reworking and restructuring, can be handled a magnitude easier than with the old-school static sites.

The time invested in planning and organizing your WordPress website will net a successful website that meets clearly identified goals and provides compelling content that draws your audience to your site again and again. In addition it will be easy to navigate and is attractively designed to complement the content.

You do not need to invest an inordinate amount of time planning your WordPress website. Some would-be website owners use the “Planning Process” to avoid the actual “Implementation Process.”

We advocate the middle path.






PLAN your site

DO your site,

CHECK to see if the site is doing what you PLANNED

then ACT on the information your analysis has indicated.

A successful site is the product of continuous process improvement. The time you invest in the improvement process will help you develop a site that will invoke a positive response from search engines and help convert site visitors into customers.

 Your Website Is A Business Unit

Commit to treating your website as a business unit and follow a set schedule for updating content

Make sure that your website reflects and supports both your business plan and the marketing strategy you have set for your business.

To go directly to Sensible Site Navigation —Building an Information Structure Presentation Slide Deck:

To review the Creation and Organization of Pages go to:

To review the Creation and Organization of Posts go to:

Review of the Post Categories Screen:

To review Linking Posts Pages and Categories go to:

The guide to using the WordPress Menu system to Build a Site Navigation Organization can be found at:

One of the reasons we are so enthusiastic about WordPress as a solution for business websites is that there are so many Free resources available to the beginning user.

In addition to the Austin WordPress monthly meetups, you can find answers to most of your questions on the WordPress Codex []and if you are more of an audio/visual learner there are hundreds of videos at [].

If you have questions between meetup you can always post them on the Austin WordPress Google Groups Forum:!forum/wordpress-austin.

Next month we will present: How to Choose and Install a WordPress Theme.

Getting Started – Installing WordPress and Understanding the Dashboard

This entry is part 1 of 3 in the series WordPress For Beginners

The July 2013 meetup session is the first of a series of seven classes that will be presented on the third Monday of every month through January 2014. The session descriptions of ‘The WordPress for Beginners’ series have been posted on the Austin WordPress Meetup site:

‘The WordPress for Beginners’ series of classes have been developed to guide those new to WordPress from install and set up, to the expansion and administration of a WordPress site. Session notes and videos will be posted for those who were unable to attend the presentations.

This first presentation in the series is aimed at new users who are not yet familiar with how to install WordPress, create a basic site, or understand the features and functions of the WordPress Dashboard.

The first resource anyone new to WordPress should spend time with is the WordPress Codex. It is the online manual for WordPress and a living repository for WordPress information and documentation. The Codex is updated and maintained by volunteers in the WordPress Community.

If you want to review the WordPress installation process, you will find ‘Step-By-Step’ instructions at

For those of you who might not want to wait for the next WordPress Meetup session to tackle an issue with your WordPress site, you might fine the WordPress for Beginners’ lessons in the Codex helpful.

All of the WordPress Dashboard (Administration Screen) features and functions that we discussed in this session are describe/illustrated  in the ‘First Steps With WordPress’ section of the Codex:

The next class in the ‘The WordPress for Beginners’ series will be ‘Sensible Site Navigation —Building an Information Structure’ you can sign up at: