Finding Your Company’s Voice

The March WordPress Practitioner’s Meetup was the first in a series of “The Business of WordPress” topics our member’s have requested. Our WP Practitioners attendees are about evenly divided between business owners and mangers who use WordPress daily in their businesses, and WordPress Freelancers, Developers and Implementors who are building and maintaining WordPress sites for businesses. When the organizers read your topic requests, we approached small business specialist, Sarah Flaherty about presenting to our group.

Sarah’s tag line is, “Let me think outside the box for you,” illustrates her love for helping emerging businesses and her creativity. In today’s world, there is no unique business, there is only uniqueness. Finding your unique voice is the first and foremost need of a successful business or Freelancer.

Your firm’s voice is the single­most important business fundamental, and it is often ignored in our WordPress Community of Developers and Designers. Consumers no longer shop locally, they shop globally on their terms. This makes competition to get their attention, and keep it, fierce. You must be in constant communication with your clients in order to maintain sales and growth. However, you can’t achieve this through a great logo and a fabulous website. You must engage directly with your clients, and this requires you to have a curated voice; consumers flock to you and become your loyal evangelists when they hear and experience your care of them consistently ­ when they know your firm’s personality, what and why it’s passionate about, and what they can always count on.

Sarah C. Flaherty of LUV, LLC will briefly discuss the need to find your voice, how to shape it, and what to do with it once you’ve found it ­ with a focus on social media. This presentation will be followed by a group project that allows you to take a company from conception to initial client communication and will show you the importance of aligning your company’s mission statement with your visuals and content. This will help you better understand your need to content curate to find your firm’s unique voice and how to use it going forward.

With  some of Sarah’s tips and tricks you’ll find that not only will you better understand the hows and whys of what you want to do, but you’ll be better able to focus potential clients’ attention on your business, and keep it.  The WPATX Organizers want to thank Sarah Flaherty for a wonderful presentation and a fun workshop to demonstrate refining and channeling our business brand. Thanks to all our members who displayed amazing creativity and sense of humor -Sarah made learning fun!

Below please find a PDF of Sarah’s Slides and her contact info if you have any questions.

 

How to Find Your Company Voice

 

Deep Dive Discussion — Effective Web Content Creation and Management

This entry is part 7 of 9 in the series Meetup Meeting Notes

This month’s Deep-Dive Discussion, lead by H. Sandra Chevalier-Batik, focused on the tools and processes available to help you develop and implement an effective web content creation and management strategy for your WordPress site. Our discussion focused on the problem all site owners and managers face after developing a great looking website — “feed the beast” syndrome. We talked about how to produce steady streams of content that engages their site visitors and site owners them build their “On-Line Tribe.”

You can access the side deck at:

http://presentations.handsonwp.com/category/deep-dive-discussion-effective-content/

Problems we addressed included, how often should we update the content on our site’s ‘static’ pages; what can we do to add some dynamic content to our static pages to keep the search spiders coming back; content audits, why do we need one, and how to do it? Sandi discussed both offline and online tools and resources to help brainstorm topics for your site’s blog, produce the kind of content that will engage and build your on-line community, and ways to use that content to your build your Tribe of followers. We addressed the styles of written content that are most effective, mobile-friendly, formats, and discussed the increasing importance of photos, video and MP3 content.

For additional notes you can check out a previous blog Sandi posted addressing Best Practices for Content Development and Management at: http://handsonwp.com/knowledge-base/best-practices-effective-content-creation/